Your next clients.
We find the right prospects and build the outreach that starts conversations.
Explore GTM EngineeringGTM services combining human expertise, custom AI software and automated workflows to win customers and grow revenue.
Find potential clientsWe find the right prospects and build the outreach that starts conversations.
Explore GTM EngineeringWe build AI software around your processes, inside the tools your team uses.
Explore Forward Deployed AIAfter four months working with DotGrey.
Bring research, outreach and sales follow up together around the people most likely to need what you sell.
Research the prospect, check the fit and prepare a relevant approach.
Bring replies, context and next steps into the CRM your team uses.
A clear view of who is interested, what they need and what happens next.
Most prospects aren’t buying today. We build GTM systems that keep your business on their radar, spot changes in their needs, and help your team start the conversation at the right moment.
It’s not magic. It’s DotGrey.
Find potential clientsMap the commercial or operational problem, the people involved, and the systems already in place.
Agree on scope, data access, approval boundaries, and measurable acceptance criteria.
Implement, test, and release working systems with the people who will use them.
Monitor behavior, learn from use, and prioritize the next improvement.
Research and outreach handled. Your team focuses on selling.
Explore GTM EngineeringCustom AI that handles repetitive tasks in your existing tools.
Explore Forward Deployed AIWe build it, deploy it and train your team to use it.
Meet DotGreySwipe to compare
| What you get | Software subscription | Internal hire | Agency | Advisor | |
|---|---|---|---|---|---|
| Customer acquisition | Research to outreach | Tooling only | Role dependent | Scope dependent | Recommendations |
| Custom AI software | Built for your process | Product features | Skill dependent | Scope dependent | Recommendations |
| Your existing tools | Connected by us | Available integrations | Built internally | Scope dependent | Integration advice |
| Implementation | We build and deploy | Your team sets it up | Your team delivers | Agreed deliverables | Your team delivers |
| Handover | Code and documentation | Vendor product | Internal knowledge | Contract dependent | Advice and plans |
| Ongoing improvement | Scoped with your team | Product updates | Internal priorities | Retainer dependent | Advisory sessions |
Engagements vary by provider and scope.
We work with the tools and data your team already uses. Integrations are designed around the workflow, not a predefined software bundle.
Each deployment has agreed boundaries, acceptance criteria, and review points. Your team can see what is being built and why.
Infrastructure controlled by the client, documented decisions, and practical handover are part of scoping. Continued support is available when needed.

Growth needs more than a strategy. It needs someone to build it.
Pedro is an engineer and the founder of DotGrey. Drawing on his experience at TotalEnergies, he brings a practical engineering approach to commercial and operational challenges. He leads a team that builds systems to help businesses win customers and manage their daily operations.
Talk with PedroYes. We can help a smaller business build its customer acquisition process or implement AI for a specific task. We start with your goals, existing tools and budget, then agree a manageable scope. You can begin with one workflow, such as following up on enquiries or preparing documents, and expand when it proves useful.
GTM engineering connects who you target, why you contact them, what you say, and what happens next. We build the research, data, outreach, and CRM workflows that turn that strategy into daily execution.
It means working closely with your team to understand a real workflow, then building and integrating AI within that environment. The work includes evaluation, approvals, monitoring, and handover, not just a prototype.
We start with the commercial or operational constraint and engineer the surrounding system: data, integrations, permissions, evaluations, and ownership. AI is one component when it helps solve the problem.
Yes. An engagement can focus on acquisition, a specific AI workflow, or revenue execution. Combining disciplines is useful when the problem crosses those boundaries, but it is not a requirement.
That is the starting point. We assess the tools, APIs, data access, and security constraints you already have. Any proposed new infrastructure or vendor is discussed before implementation.
Our delivery approach favors repositories controlled by the client and infrastructure. Ownership, licensing, access, and external dependencies are specified in the engagement agreement.
Yes, through a scoped ongoing engagement. The systems covered, engineering capacity, monitoring, and support expectations are agreed in advance.
Yes. We work with B2B teams in the United States and Europe. Working hours, collaboration cadence, and access requirements are agreed during scoping.
The timeline depends on scope, integrations, data readiness, and access. We define milestones after discovery rather than promise a universal delivery window.
Deployments are scoped around the work and acceptance criteria. Ongoing engineering is based on agreed capacity and responsibilities. The first call helps establish whether there is a fit and what needs to be scoped.
Tell us what you’re trying to build, where execution is slowing down, or which commercial system needs to work better.