Start with the work.
Understand the people, decisions, and constraints before selecting tools. The right solution may combine conventional software, automation, and AI.
Commercial thinking.
Engineering ownership.
We build the systems that acquire customers, accelerate revenue, and automate operations. The work connects what your business needs with what your technology must do.
The handoff is often the problem.
An acquisition strategy needs reliable data and execution. An AI workflow needs a real owner and a reason to exist. We bring those conversations into the same engagement.
Build with your team.
Work in a defined scope with explicit review points. Make the implementation understandable to the people responsible for its outcome.
Leave a usable system.
Document the logic, integrations, and operational responsibilities. Agree on ownership and support before deployment.
Pedro Abreu
Previously at TotalEnergies
Growth needs more than a strategy. It needs someone to build it.
Pedro is an engineer and the founder of DotGrey. Drawing on his experience at TotalEnergies, he brings a practical engineering approach to commercial and operational challenges. He leads a team that builds systems to help businesses win customers and manage their daily operations.
Talk with PedroFrom bottleneck to working system.
Diagnose
Find the bottleneck.Map the commercial or operational problem, the people involved, and the systems already in place.
Architect
Define what good looks like.Agree on scope, data access, approval boundaries, and measurable acceptance criteria.
Deploy
Build into the real workflow.Implement, test, and release working systems with the people who will use them.
Operate
Make the system better.Monitor behavior, learn from use, and prioritize the next improvement.
Let’s engineer your
next stage of growth.
Tell us what you’re trying to build, where execution is slowing down, or which commercial system needs to work better.