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DotGrey / ServicesGTM Engineering

Build your prospecting and CRM process.

Give your sales team a reason to reach out. We connect account research, timely signals, tailored messaging, and CRM follow through into a working acquisition system.

Discuss your prospecting process
Where it fits

For B2B businesses, including small and medium businesses, that need a practical way to find prospects, follow up and manage opportunities in their CRM.

Engineering scope

What gets built and why.

01

Find the right clients

Relevant companies. The right contacts. Verified data your team can use.

02

Pick the right moment

Hiring, launches and business changes reveal a reason to reach out. We check the context.

03

Start a conversation

Messages built around each prospect, with follow up and replies routed to your team.

04

Track the opportunity

Every reply and next step in your CRM. Sales feedback makes the targeting sharper.

Illustrative workflow

Beyond a campaign to book meetings

Your sales team spends less time researching accounts, copying data and chasing replies. Before building, we record the current research time, response handling time and qualified opportunities. After launch, we compare the same measures and review which prospects turn into sales conversations.

  1. Account fits ICP
  2. Relevant signal detected
  3. Context enriched
  4. Outreach reviewed
  5. CRM records outcome

A practical example

A B2B SaaS company wants to reach teams hiring for a new operational function. We connect approved hiring data to account research, prioritize relevant accounts, and route a contextual outreach draft to the sales team. Replies and qualification outcomes return to the CRM.

Intended outcome

A repeatable way to identify and act on relevant accounts, with fewer research handoffs.

The handover

A system your team can understand.

  • A targeting brief with account criteria, signal sources and rules for excluding poor fits.
  • A connected research and outreach workflow, with message review, reply routing and duplicate checks.
  • CRM field mappings, opportunity tracking and an operating guide your sales team can use.

Engineering guides

From bottleneck to working system.

  1. Diagnose

    Find the bottleneck.

    Map the commercial or operational problem, the people involved, and the systems already in place.

  2. Architect

    Define what good looks like.

    Agree on scope, data access, approval boundaries, and measurable acceptance criteria.

  3. Deploy

    Build into the real workflow.

    Implement, test, and release working systems with the people who will use them.

  4. Operate

    Make the system better.

    Monitor behavior, learn from use, and prioritize the next improvement.

Connected services

Start with one. Connect where it helps.

Build your prospecting and CRM process.

For B2B businesses, including small and medium businesses, that need a practical way to find prospects, follow up and manage opportunities in their CRM.